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BTS Design Innovation

TURNING TECHNOLOGY INTO NEW PRODUCTS

Disruptive & creative technologies for products

New solutions for new product experiences

End to end design path

USER TESTS AND ASSESSMENT

Tangible innovation

new materials and finishes solutions

EXPERIMENTAL CMF

MATERIALS & PERFORMANCES EXPLORATION

Tech transfer and Future of materials and technologies

Studio

BTS Design Innovation is a design consultancy firm focused on all-around innovation
We design both tangible objects and intangible contents through innovation practices
We operate at the intersection of design, technology and business , infusing our projects with functionality and brain values, as well as emotion and meaning
Our purpose is to provide tangible value through the application of design methodologies aiming to meet today the needs of tomorrow

 

OUR MISSION

WE HELP OUR CLIENTS GROWING, ACQUIRING VALUE AND INNOVATING THEIR OFFER THROUGH A STRATEGIC MINDSET AND A TAILOR MADE AND MEASURABLE INNOVATION PROCESS

Expertise

PRODUCT AND SERVICE ENHANCEMENT
UPGRADING EXISTING DESIGNS

We improve existing products and services increasing their performance, boosting usability and functionality, reframing how they are perceived and experienced, adding new features and perfecting their design

TRADE-OFF SOLUTIONS AND TANGIBLE INNOVATION
EMBRACING NEW CHALLENGES

We help solve technical challenges and performance issues through the application of our design methodologies, experimenting cutting-edge technologies, developing unprecedented ad-hoc solutions and providing overall tangible innovation

DESIGN AND PRODUCT DEVELOPMENT
SHAPING THE FUTURE

We aim to populate the contemporary consumer landscape with future products and innovative solutions, envisioning new experiences, translating them into feasible product features and embedding them into current industrial frameworks






OFFER

NEW SOLUTIONS FOR NEW PRODUCTS
  • NEW SOLUTIONS FOR NEW PRODUCTS DEVELOPMENT
  • BUSINESS UNDERSTANDING
  • USER EXPERIENCE
  • END TO END DESIGN PATH
  • ITERATIVE PROTOTYPING
  • USER TESTING
  • FEASIBILITY STUDY AND COSTS ESTIMATION
  •  
PRODUCT EXPERIENCE IMPROVEMENTS
  • MATERIALS&TECH SOLUTIONS FOR NEW PRODUCTS EXPERIENCES
  • NEW INTERACTIONS & PHYGITAL SOLUTIONS
  • EXPERIMENTAL CMF
  • INNOVATIVE PERFORMANCES APPLIED ON PRODUCTS
  • TECH TRANSFER WITH PROTOTYPES
  • MATERIALS-SOLUTIONS-FINISHING TESTING
  • DESIGN FOR MANUFACTURING
APPLIED RESEARCH
  • MATERIALS SCOUTING
  • PRODUCTION TECHNOLOGY SCOUTING
  • SUPPLIERS SCOUTING
  • MATERIALS TRENDS AND CMF VISION
  • SAMPLING AND DATABASE CREATION
  • DIGITAL ETHNOGRAPHY
  • UX ANALYSIS
STRATEGICAL RESEARCH
  • DESIGN STRATEGY
  • TREND FORECASTING
  • SCENARIO BUILDING
  • TECHNOLOGY FORESIGHTING
  • GAMECHANGERS
  • SUPPLIERS SCOUTING
  • UX ANALYSIS AND USER INSIGHT SYNTHESIS






Approach

Our design process is based on a double diamond model, consisting in a divergent, exploratory phase followed by a convergent, synthetic one
This distinctive structure enable us to uncover new, attractive, feasible and effective solutions for our clients
We usually address marketing, engineering and R&D departments, working in tandem with them to create and maximise value for the company

INNOVATE THROUGH A DISTINCTIVE DESIGN PATH




MODEL

DOUBLE DIAMOND MODEL

STRATEGIC DIVERGENCE THROUGH ANALYSIS AND RESEARCH OPERATIONAL CONVERGENCE THROUGH DESIGN AND DEVELOPMENT

NAFE SOLUTION

NEW AND ATTRACTIVE PRODUCTS AND SERVICES FOR THE CUSTOMER FEASIBLE AND EFFECTIVE SOLUTIONS FOR THE COMPANY

TAILORED CLIENT BASED PROCESS

DUE TO VERSATILITY OF OUR MODEL WE ARE ABLE TO OFFER OUR CLIENT A UNIQUE AND DEDICATE PROCESS TAILORED ON EACH EVERY SINGLE PROJECT

FEATURES & ASSETS

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FAIRS AND EVENTS

We keep constant track of what's going on in the design and manufacturing world visiting both local and international events, exhibitions and conferences all year round

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A SPACE FOR INNOVATION

Our milanese office is an unconventional, playful and inspirational space, designed to facilitate cross-fertilization and foster innovation

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CO-DESIGN AND WORKSHOPS

We use workshops and co-design events as strategic tools to collect different experiences, opinions and points of view, rendering a multifaceted vision of the project and incrementing its innovation potential

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MATERIAL LIBRARY

Year after year we've built an extensive physical archive made of material's samples, production prototypes and results of various processes experimentations for our clients to explore, touch and feel

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BIONIC ARCHIVE

Our studio houses a vast and unique repertoire of natural items (fruits seeds, tree leaves, animal skeletons and more) collected in years and used as case studies when researching high demanding and context based performative solutions






People

The diversity of our staff give us a broad perspective and enable us to solve problems and uncover opportunities in unique ways
Our team is composed by design professionals and researchers, having different backgrounds and coming from various parts of the world
Furthermore, we cooperate with a wide network of specialists, suppliers and institutions in order to build an extended multidisciplinary team tailored on every single project

WE FIRMLY BELIEVE IN DIVERSITY

TEAM

Marco
Managing Director
Duccio
Director
Claudia
Operation Department
Francesca
Controller Supervisor
Andrea
Senior Designer
Aida
Industrial Designer
& Researcher
Federico
Industrial Designer
& Researcher
Mattia
Industrial Designer
& Researcher
Irene
Industrial Designer
& Researcher
Michele
Senior Designer

Interested in working with us ? We'd love to hear from you.

Tell us something about yourself at

NETWORK

VARIED SUPPLIERS

Italian and international suppliers of materials, production and technologies, manufacturing processes, intangible tools and services.

FIELD EXPERTS

Highly trained professionals and consultants specialized in different scientific and industrial fields.

RESEARCH INSTITUTE

European research institutions focused on advanced materials, new technologies, disruptive production processes and robotic applications.

SCHOOLS & UNIVERSITIES

Politecnico di Milano, IED, Domus Academy, IULM, Istituto Marangoni, Universite de Montreal, Tecnologico de Monterrey, Universidad Tecnica Federico Santamaria

Want to team up and become a part of our network ?

Tell us something about yourself at

SOME OF OUR CLIENTS

Acoesis
La Marzocco
Eurojersey
CRB
Argotractors
Istituto Italiano di tecnologia
Leroy Merlin
Kiber
MTA

Contacts

If you are a prospective client
or simply curious about our work, give us a call or stop by.
We'd love to get in touch with you

WANT TO KNOW MORE ?

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BTS Design Innovation

Viale Abruzzi 13

20131 - Milano

for general info please write us at

design@btsdi.it

or, if you wish to candidate, at

career@btsdi.it


we’re always happy to meet interesting & motivated people